Friday, May 15, 2009

War Wrap

War WrapWar ( was formed in 2008 in Sacramento, CA. With intense research, development and professional use, War Wrap with the original EZ Rip design has been the standard in professional athletic taping. Offering a tape that is not only effective but relives pain providing comfort and stability to your athletic care needs. War Wrap also introduced their Hand Warps which have become one of the signature products for War. The company is a subsidiary of ABW Inc. (a holding company) which also holds equity interest in an apparel clothing line Vittore Brothers LLC. (

In recent years, one of the fastest growing demographics has been that of the mixed martial arts (MMA) community. Fueled from this growth, many successful product lines have emerged recently, most notably apparel items.

The Vittore Brothers Company was founded in 2007 by two designers, William and Kai Vittore, and ABW Inc. The company has successfully entered the market of designer T-Shirts incorporating elements of skate, urban, and MMA. Its product base focuses on the most important part of high-end design, Branding. With a recognized VB logo, this has been enforced into every design of Vittore Brothers and War, for which VB is the lead designer.
War is targeted for exponential growth in the years to come. It caters to multiple genres with a target market focus in MMA, one of the fastest growing markets in recent years. Its signature product line, War Wrap, is the first of its kind to introduce branded hand wraps as well as perforated quarter and half-inch athletic tape. The versatility of this product is tremendous as it not only caters to MMA but other sports lines as well.

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